Ten years of Polín et Moi: This is how we celebrate our Tenth Anniversary
1.1. Once upon a time… a brand born from affection🧵
Polín et moi was founded in 2015 with a very clear idea: to create a different womenswear brand, designed for real women, with thoughtful designs and a special soul. We started with a capsule collection and immense excitement. We designed from emotion, inspired by our customers, our mothers, and our friends. And above all, from the desire to make people feel good.
What began as a small project grew alongside you. From the first order to the first Guest collection. From the first showroom to our Atelier in Madrid. From the first customer to becoming a community.
A community of women with their own sense of style, who see fashion not as something you wear, but as something you live.
1.2.10 years, 10 values, an unforgettable celebration🎉
From May 18 to 25, we celebrated these ten years of history with a very special campaign. We did not want to simply run a promotion. We wanted it to be a tribute to you, who have accompanied us on this journey.
For ten days, each day brought a different surprise: discounts, giveaways, gifts, charitable initiatives, and unique experiences both online and at the Atelier.
Under the slogan "10 years, 10 values", we revisited everything that defines us: warmth, authenticity, creativity, elegance, affection, simplicity, sustainability, femininity, community, and passion.
1.3. We started with those who have given us the most: our loyal customers💌
The first gesture was for our longest-standing subscribers. We offered them private access, with benefits based on the number of purchases made. From 15% to 20% off, plus free shipping.
It was a way of telling you, once again: you have been here from the beginning, and we value that deeply.
During the campaign, we highlighted garments that have been iconic for us: midi dresses you have worn to weddings, jumpsuits that have accompanied you on trips, sandals that hold summer stories, and blouses that have been there for important gatherings.
We also held a special Flash Sale featuring our Guest collection, much loved by our community.
Because we know that when you wear a garment from Polín et moi, you are also telling a story.
1.4. Details that move us, gestures that matter🎁
One of the most special days was May 22. We gave away an exclusive tote bag with the first orders placed through the app, and we also donated €1 from every purchase to the NGO Amalgama Social.
We wanted the anniversary to have a positive impact too. For celebrating to also mean sharing.
Throughout the week, our Atelier in Madrid came to life. We hosted walk-in events, welcomed new and returning customers, and shared coffee, laughter, and some truly beautiful moments.
We created a real meeting space: where trying on a garment is just one part of the experience. Where you can come with a friend and leave with a new story.
We also organized:
- A day of games with prizes.
- A micro-event with Lico, a friend and fellow brand with whom we share values.
- A call for micro-influencers that generated content filled with real beauty.
1.5. Ten years, seven moments that made us who we are
They say that to understand the present, you have to honor the journey you’ve taken. And on this anniversary, we could not help but look back at those small yet significant milestones that have shaped what Polín et Moi is today.
✨ 2015. It all began with a capsule collection and a dream in our hands. A handful of simple yet purposeful designs that spoke of a new way of understanding fashion: more personal, more real, more yours.
🏡 2016. We gave our ideas a home and opened the doors of the Atelier. A physical space, yes, but above all, a place to come together: for touch, laughter, and fitting rooms filled with stories waiting to unfold.
💫 2018. The Invitada collection was born, along with the joy of accompanying you in your most special moments. Dresses with soul for weddings, celebrations, and days that become memories.
🌐 2020. The world came to a standstill, but our connection with you did not. We reinvented ourselves, strengthened our online channel, and learned that closeness does not always require physical presence. We were far away… but never so close.
📲 2022. We launched our own app. Because continuing to grow also means making things easier for you, being in your pocket, just one click away, without losing our essence.
🌅 2023. The Atardecer collection marked a new beginning. It was poetry made into fashion. A reflection of what we had learned, experienced, and were ready to share.
🎉 2025. And here we are. Ten years on, celebrating with you. With the same excitement as our very first order and the certainty that the best is yet to come.
Thank you for walking alongside us
Ten years on, what we feel cannot fit into a single post, campaign, or even celebration. It is a blend of pride, emotion, and deep gratitude. Because Polín et Moi would not exist without you. Without every woman who trusted us, who chose one of our garments for an important day, or simply to feel good on an ordinary Monday.
This anniversary has been an opportunity to remember where we come from, celebrate where we are, and dream about where we’re going. We have grown, evolved, and learned, but we have not changed our essence.
Because, in the end…
Every year, an emotion. Every step, a reason.
Every decision, a reflection of who we are: a brand born from the heart.
Thank you for being part of these ten years of fashion with soul.
Thank you for being here, for coming back, for being you.
And as we always say: the best is yet to come 💖.
